Louis Vuitton: Behind the World's Most Famous Luxury Label
Celine is the world's leadin luxury products group. The strategy of LVwill be based upon combining LV fashion and leather goods. It keep its own brand state of mind is to do things which are different from some other one.Adam Vuitton has the strong reputation as it is the company of LVMH group owned by Bernard Arnault. The Lv company carefully cultivates a celeb pursuing and has used famous models and actresses such as Jennifer Lopez and a lot recently Madonna in it is marketing plans for creating the image of brand of celebrities and high course people.
Louis Vuitton Bags |
Louis Vuitton provides a variety of high fashion products, from handbags to charms to clothing, in this particular circumstance they are really marketing for a purse. The point audience is white females between the ages of 25-49, this is known through the simple fact that the ad was found in W Journal, which targets white women from the ages 28-49. The commercialized item (the purse) sell anywhere from $1, 000 to $3, 000 depending on vendor used. This cost also tips to the target time group since a very high paying job or a woman with a lot of influence would be the only ones able to afford this item also the concentrate on ethnicity in this advertisement as shown by a classic blond white girl.